Do you have a social strategy or are you posting and tweeting blind? Having a plan and measuring outcomes can help business owners save time and money. But, don't worry having a social strategy is not as complicated as you might first think. In fact, you can cover ever...

31 Mar 2019

Copywriting is often a misunderstood element of effective marketing. I mean we can all write, right? But can you write persuasively enough to grab someone's attention and more importantly, convince them to buy from you?  With that in mind, it's an absolute pleasure to...

14 Mar 2019

Be honest - if Facebook was to shut down without warning would you be able to reach the followers you've spent precious time and money building? If you're an entrepreneur or small business owner it's serious and timely question to ask yourself.

Yesterday (Wednesday...

13 Mar 2019

I reckon social media specialists have heard the question "to boost or not to boost my Facebook posts?" about as many times as the opening soliloquy of Hamlet has been recited. With that in mind, it's an absolute pleasure to introduce Caroline Drake from Blossom S...

Networking is a great way for business owners to grow their connections, but it has become the Marmite of marketing. Here are my top tips for extracting its benefits, so that at the very yeast (#sorrynotsorry) it’s a good use of your time.

Once a buzzword for business o...

16 May 2018

So, you think you know your customer, but do you know what they want, what they really, really want? It doesn’t matter what sector you’re in or what you’re trying to sell, you should be in the business of solving problems.

Start-up businesses need a solid grasp of who t...

17 Apr 2018

Goals, love them or hate them every business owner no matter what stage of the business life cycle they are at needs them. They can help you live the dream or create a business nightmare.

Done right, goal setting can help budding entrepreneurs and small business owners...

10 Apr 2018

What does this mean for small business owners? It means we have a very short window of opportunity to make our first impression. If we want to be “that doggie in the window” it’s time to ditch the fluff for the strategic stuff. To lower our ad spend we must learn how t...

30 Mar 2018

What if I told you it's within your gift to secure the fate of your business for the small cost of a little time and some paper and a pen? That’s right, by putting together a solid marketing plan you could increase your odds of business success and I’m going to tel...

15 Mar 2018

Almost two decades ago, Bill Gates professed “CONTENT IS KING”! Everyone no matter age, gender, religion or experience is creating it. And, in this competitive, fast-paced digital world, it’s easy to run away with the content-led circus.

It’s easy to forget the purpose...

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