What if I told you it's within your gift to secure the fate of your business for the small cost of a little time and some paper and a pe

Almost two decades ago, Bill Gates professed “CONTENT IS KING”! Everyone no matter age, gender, religion or experience is creating it. And, in this competitive, fast-paced digital world, it’s easy to run away with the content-led circus. It’s easy to forget the purpose of content is to communicate. Even the greatest content in the world is worthless if it does not open the ears, hearts and minds of your audience. It’s not good enough to reach people, you need to move them! So