Copywriting is often a misunderstood element of effective marketing. I mean we can all write, right? But can you write persuasively enough to grab someone's attention and more importantly, convince them to buy from you? With that in mind, it's an absolute pleasure to introduce Louise Coopman from Coopman Creative as she explains just 'what is a copywriter anyway' and shares her tips for improving your own creative writing. From glamourous images of 'Madmen' ad executives coi

Be honest - if Facebook was to shut down without warning would you be able to reach the followers you've spent precious time and money building? If you're an entrepreneur or small business owner it's serious and timely question to ask yourself. Yesterday (Wednesday the 13th of March 2019) at around 4 pm Instagram stopped working, with users unable to load the app. At the same time parent company Facebook was also hit by technical issues, although WhatsApp, the company's other

I reckon social media specialists have heard the question "to boost or not to boost my Facebook posts?" about as many times as the opening soliloquy of Hamlet has been recited. With that in mind, it's an absolute pleasure to introduce Caroline Drake from Blossom Social Media and her fantastic blog post about why you should step away from the Facebook boost button. We all get these prompts from Facebook: Get More Likes, Comments and Shares. This post is performing better than