Do you have a social strategy or are you posting and tweeting blind? Having a plan and measuring outcomes can help business owners save time and money. But, don't worry having a social strategy is not as complicated as you might first think. In fact, you can cover everything on one page! If you taking part on social media networks for business having a plan, even a one page one, is a worthy investment of your time. Having a plan will help ensure you are posting and tweeting w

Be honest - if Facebook was to shut down without warning would you be able to reach the followers you've spent precious time and money building? If you're an entrepreneur or small business owner it's serious and timely question to ask yourself. Yesterday (Wednesday the 13th of March 2019) at around 4 pm Instagram stopped working, with users unable to load the app. At the same time parent company Facebook was also hit by technical issues, although WhatsApp, the company's other

Networking is a great way for business owners to grow their connections, but it has become the Marmite of marketing. Here are my top tips for extracting its benefits, so that at the very yeast (#sorrynotsorry) it’s a good use of your time. Once a buzzword for business owners – the equivalent of social media today – networking offers the potential to meet new people and grow your business, yet these days it’s a marketing technique often left on the shelf. Networking has becom

So, you think you know your customer, but do you know what they want, what they really, really want? It doesn’t matter what sector you’re in or what you’re trying to sell, you should be in the business of solving problems. Start-up businesses need a solid grasp of who their customers are and what motivates them, as they need to move quickly without wasting tons of cash. Small business owners don’t have time to experiment either – not if they want to remain efficient and profi