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Running a small business can be tough and demanding at times – I know! According to Barclays Business Banking, two of the biggest factors on the minds of small business owners like you and I this year is rising inflation and the fear of being hit by a cyber-attack. Conversely, factors we believe will have a positive impact on growth are consumer demand, availability of better technology and an eCommerce/digital presence.

When things get tough, it is always good to remember why you started your business in the first place. Revisiting your marketing plan (if you have one) can be a helpful reminder as this is where most of us first put pen to paper and wrote out our vision, values and mission. It also helped us to craft our business propositions and target customers. Hopefully, it’s something you consider of value and a practical tool, not something sat in a drawer gathering dust.

Whether you’re looking to grow your revenue streams, learn new techniques to become more efficient, or just require a fresh approach or sounding board, I can help. I set up No Fluff to inspire as many small business owners to create a marketing plan as possible, by sharing knowledge and encouraging collaboration that builds confidence and business success.


I have a solid background in strategic marketing spanning 17 years, 10 of which have been at a senior management level influencing Boards and senior executives to invest in social media programmes and communications-led campaigns that educate, save lives and reduce business costs. I’ve achieved cost savings of £4m, raised a brand profile during an industry crisis, created media campaigns costing just £0.03 per thousand people reached and defended an enviable favourable coverage rating for a company within one of the least trusted sectors.


If you haven’t got round to putting together a robust marketing plan or want to revisit yours in preparation for a new challenge, sign-up to the No Fluff Mailer for a FREE download of my Crafting Business Values, Vision & Mission Statement Toolkit. And, if you're interested in advice, tips and tricks and networking you can join the No Fluff Masterclass Facebook Group.

Hi I'm Lisa-Marie, an award-winning communications professional and hater of "fluffy stuff” it’s there in black and white for all to see on my LinkedIn profile.

Lisa-Marie Mallier
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