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Ever heard of the saying "might oaks from little acorns grow"? I love this English proverb as it reminds us that something great can come from a modest beginning. If you're a budding entrepreneur then you'll do well to remember this. Be warned though, according to Bloomberg a whopping 80% of entrepreneurs who start businesses fail within the first 18 months! One of the main reasons cited in Forbes Magazine for these failures was an "inability to nail a profitable business model with proven revenue streams". The fact is start-ups need to move quickly without wasting tons of cash to figure out their recipe for success. So, what can you do to avoid ending up in the 80% bracket? Well, having a solid marketing plan is a good place to start.



A marketing plan will help clarify your business proposition and who your customers are, to ensure you don't waste your time and money on the wrong marketing activities. I set up No Fluff to inspire as many start-ups and small business owners to create a marketing plan as possible. For support, advice, marketing tips and tricks join my No Fluff Masterclass Facebook Group.


I understand that starting a new business is exciting, but also terrifying - I've been there! You're probably sold on the idea of working for yourself, but haven't taken the leap yet, 100% committed to the idea, but not sure how to make it a reality or you've started but you're not getting the sales you need. Whatever stage you're at, a marketing plan will help steer you. By sharing my knowledge and encouraging collaboration with others like you, I promise to build your marketing confidence, so you can make your business a success.


Kick-start your marketing planning journey right now and sign-up to the No Fluff Mailer for your FREE copy of my Crafting Business Values, Vision, Mission Statement Toolkit. There's no catch, simply sign-up and I'll send you your downloadable PDF today! By signing-up you'll be the first to hear about my new resources, offers and events for start-ups and business owners. 


Hi I'm Lisa-Marie, an award-winning communications professional and hater of "fluffy stuff” it’s there in black and white for all to see on my LinkedIn profile.

Lisa-Marie Mallier
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