top of page


I set up No Fluff to inspire as many start-ups and small business owners to create a marketing plan as possible because many don't place enough importance on marketing planning. So, if you're a start-up, hobbyist looking at making a possible career out of your skill or craft, or a small business owner then you've come to the right place. 

I 100% believe the most qualified person to steer your marketing is YOU! Perhaps you're confident in your expertise but need a boost when it comes to selling yourself? Concerned about wasting your time and money on marketing that doesn't work? Worried about the 'F' word - failing? Whatever your concern a marketing plan can help to convince banks or investors to give you finance and guide your tactical marketing activities, so they are effective, saving you time and money in the long-run - sounds good right?

I understand that starting a new business is exciting, but also terrifying - I've been there! You're probably sold on the idea of working for yourself, but haven't taken the leap yet, 100% committed to the idea, but not sure how to make it a reality, not getting the sales you need, or you need a fresh perspective to reach new customers and grow your business. Whatever stage you're at, a marketing plan will help steer you.

Some entrepreneurs and business owners put off planning because they don't know where to start, think they don't have the time or don't need a "boring" plan or think they know what they need to do already. And, some are just too excited to jump right in and start promoting on social media - are any of these you? Do you really need a marketing plan?


If you want to be a success, then yes you need a plan. Without customers, a business would not survive. This is a something all businesses, no matter the size, agree on. To attract and keep customers, a business needs to understand the value of marketing. Sadly, prospects do not walk in off the street or find you online and hand over wads of cash when they don't know you, what you sell or why you might even be the best thing since sliced bread.

A marketing plan can help with all the above and more. By sharing my knowledge and encouraging collaboration with other start-ups and small business owners, I will promise to build your marketing confidence, so you can make your business a success. No fluff. Just pure strategic stuff. 

Sign-up to the No Fluff Mailer for your FREE Creating Your Business Vision, Values & Mission Toolkit. There's no catch, simply sign-up and I'll send you your downloadable PDF today! By signing-up you'll be the first to hear about my new resources, offers and events for start-ups and business owners.

And, if you're interested in more marketing tips and tricks and networking with other entrepreneurs and small-business owners, join my FREE No Fluff Masterclass Facebook Group for advice and support at your fingertips.

Enjoy the no-fluff approach!

Hi I'm Lisa-Marie, an award-winning communications professional and hater of "fluffy stuff” it’s there in black and white for all to see on my LinkedIn profile.

Lisa-Marie Mallier
  • LinkedIn - Grey Circle
  • Twitter - Grey Circle
bottom of page